I read this article recently at Observer called “How to Politely Turn Down People Who Want to ‘Grab Coffee Sometime.’” The author, Noah Kagan, of AppSumo, lays out his methods for avoiding in-person interactions at all costs.
My motto has always been to do what works for you in, especially in marketing and networking, and that takes many forms. To date I have tried these methods: membership in frequently meeting groups, attendance at social style events, maintaining a website, blogging, all styles of social media, and one hour get-to-know-you meetings with other professionals.
And while avoidance may work for Mr. Kagan, most people are not the Chief Sumo of a national brand. Mr. Kagan assumes a one-way relationship, in which the other party is incapable of bringing anything to the table. Although, confusingly, he uses group meetings successfully.
The world in which I live is sustained by these very types of personal meetings. For a small business owner who works with other small business owners, the connection is a key. Most importantly, I open as many doors as I can for others, without the need to expect reciprocity. I know that in turn, doors will be opened for me as well.
Remember, you never know who knows the next important contact for you! Meet people, build a network, and be a reliable resource for your connections.
While I appreciate that Mr. Kagan has found a system that works for him in efficiently managing his time, I would encourage him to open his eyes to the possibility of a positive experience.
Now, if you’ll excuse me, I need another cup.
