Over or Follows: How do Form & Function shape your choices?

Over or Follows: How do Form & Function shape your choices?

I enjoyed two salads at local restaurants recently:

1. Form Over Function-the salad was beautifully presented, with each ingredient in its own section of the bowl.

2. Form Follows Function-the salad was beautifully presented, with the ingredients mixed evenly in an appetizing display of color.

The first thing I said to myself when # 1 was presented was, “that is gorgeous, but how am I going to mix it without spilling everywhere?”

Maybe I’m overthinking it, but I notice the details.

I coach my clients to keep the spark that makes them unique, but always remember how their customer will interact with the product.

The customer may not always be right, but their experience shapes how they communicate your brand to the world.

Moral of the story: I should have gotten the burger.